{"product_id":"discovery-diagnosis-problem-framing-the-problem-behind-the-problem","title":"Discovery, Diagnosis \u0026 Problem Framing: The Problem Behind the Problem","description":"\u003ch2 data-start=\"175\" data-end=\"218\"\u003eDiscovery, Diagnosis \u0026amp; Problem Framing\u003c\/h2\u003e\n\u003ch3 data-start=\"219\" data-end=\"253\"\u003eThe Problem Behind the Problem\u003c\/h3\u003e\n\u003cp data-start=\"255\" data-end=\"300\"\u003eMost discovery conversations feel productive.\u003c\/p\u003e\n\u003cp data-start=\"302\" data-end=\"360\"\u003eQuestions get asked. Notes get taken. Problems get listed.\u003c\/p\u003e\n\u003cp data-start=\"362\" data-end=\"383\"\u003eBut nothing sharpens.\u003c\/p\u003e\n\u003cp data-start=\"385\" data-end=\"603\"\u003eThis slide deck upgrades SPIN, Solution Selling, and Challenger from question frameworks into diagnostic systems. Instead of teaching what to ask, it teaches what to evaluate — tension, consequence, ownership, urgency.\u003c\/p\u003e\n\u003cp data-start=\"605\" data-end=\"625\"\u003eYou’ll learn how to:\u003c\/p\u003e\n\u003cul data-start=\"627\" data-end=\"845\"\u003e\n\u003cli data-start=\"627\" data-end=\"681\"\u003e\n\u003cp data-start=\"629\" data-end=\"681\"\u003eSequence tension instead of collecting information\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"682\" data-end=\"726\"\u003e\n\u003cp data-start=\"684\" data-end=\"726\"\u003eMove from surface pain to clarified cost\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"727\" data-end=\"787\"\u003e\n\u003cp data-start=\"729\" data-end=\"787\"\u003eStructure impact only after the problem is consequential\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"788\" data-end=\"845\"\u003e\n\u003cp data-start=\"790\" data-end=\"845\"\u003eReframe meaning in a way that’s earned, not performed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"847\" data-end=\"988\"\u003eIf the problem isn’t sharp, the solution won’t land.\u003cbr data-start=\"899\" data-end=\"902\"\u003eThis deck shows you how strong sellers define the problem worth solving — and why now.\u003c\/p\u003e\n\u003cp data-start=\"990\" data-end=\"1087\"\u003eDesigned for enterprise sellers, team coaching sessions, and leadership enablement conversations.\u003c\/p\u003e","brand":"Forge for Sellers","offers":[{"title":"Default Title","offer_id":51785992601902,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/1414\/5582\/files\/ChatGPTImageFeb25_2026_09_26_55AM.png?v=1772039975","url":"https:\/\/forgeforsellers.com\/products\/discovery-diagnosis-problem-framing-the-problem-behind-the-problem","provider":"Forge for Sellers","version":"1.0","type":"link"}